The PCS Spectrum Auction

Personal Communications Services (PCS) is a hot topic of discussion in the communication industry at this time. Many people and businesses are trying to determine the best way to participate in this industry. This includes existing telecommunications companies, cable television companies, power companies, small businesses, banks, entrepreneurs, and many people who would like to capitalize on the next "miracle" industry. PCS is viewed as the next major "boom" industry like cable television or the cellular phone industry and an opportunity not to be missed. With all this attention, what exactly is PCS and how will it be accomplished? This paper will discuss the history and build-up to PCS, the radio spectrum that is being auctioned by the government to support PCS, and the challenges facing those people and businesses who enter this business. The first auction is complete but legal issues are not closed. The second and third auctions Will follow. The cellular industry by attracting over 20 million customers has proven the need for mobiltty and personal communications. The challenges facing the new PCS industry will be even greater than for the cellular industry. We firmly believe that there is substantial unfilled demand and that the new PCS entrants will find new services and ways to attract customers. There is untapped potential in data, video, and competition with existing communications services. The risks are great but spectrum, like land, is limited so the rewards will be greater.