• DocumentCode
    2398905
  • Title

    The Application of Electronic Business in Transnational Operations of Small and Medium Enterprises

  • Author

    Wubo ; Wang Yu Fen ; Helishi

  • Author_Institution
    Int. Bus. Sch., Hohai Univ., Nanjing, China
  • fYear
    2010
  • fDate
    7-9 May 2010
  • Firstpage
    384
  • Lastpage
    387
  • Abstract
    Compared with traditional business electronic business (e-business) has the advantages of globalization of markets, convenience, low cost and high efficiency. It has changed the business philosophy and modes of operation in traditional business, and the changes have a deeply significant effect on transnational business of small and medium enterprises (SMEs). Compared with large enterprises SMEs are at a disadvantage in strength in transnational operations, but the application of e-business brings new opportunities for SMEs. Therefore, SMEs should take full advantage of the opportunities e-business has brought and e-business´s functions of advertising, information and business in order to improve their own international competitiveness and operate internationally.
  • Keywords
    advertising; electronic commerce; small-to-medium enterprises; advertising; business philosophy; e-business functions; electronic business; small and medium enterprises; transnational operations; Business; Consumer electronics; Economics; Globalization; Internet; Production; Web pages; SMEs; e-business; transnational operation;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    E-Business and E-Government (ICEE), 2010 International Conference on
  • Conference_Location
    Guangzhou
  • Print_ISBN
    978-0-7695-3997-3
  • Type

    conf

  • DOI
    10.1109/ICEE.2010.105
  • Filename
    5590771