DocumentCode
2398905
Title
The Application of Electronic Business in Transnational Operations of Small and Medium Enterprises
Author
Wubo ; Wang Yu Fen ; Helishi
Author_Institution
Int. Bus. Sch., Hohai Univ., Nanjing, China
fYear
2010
fDate
7-9 May 2010
Firstpage
384
Lastpage
387
Abstract
Compared with traditional business electronic business (e-business) has the advantages of globalization of markets, convenience, low cost and high efficiency. It has changed the business philosophy and modes of operation in traditional business, and the changes have a deeply significant effect on transnational business of small and medium enterprises (SMEs). Compared with large enterprises SMEs are at a disadvantage in strength in transnational operations, but the application of e-business brings new opportunities for SMEs. Therefore, SMEs should take full advantage of the opportunities e-business has brought and e-business´s functions of advertising, information and business in order to improve their own international competitiveness and operate internationally.
Keywords
advertising; electronic commerce; small-to-medium enterprises; advertising; business philosophy; e-business functions; electronic business; small and medium enterprises; transnational operations; Business; Consumer electronics; Economics; Globalization; Internet; Production; Web pages; SMEs; e-business; transnational operation;
fLanguage
English
Publisher
ieee
Conference_Titel
E-Business and E-Government (ICEE), 2010 International Conference on
Conference_Location
Guangzhou
Print_ISBN
978-0-7695-3997-3
Type
conf
DOI
10.1109/ICEE.2010.105
Filename
5590771
Link To Document