Mechanism Research of Tacit Knowledge Share in Marketing Innovation of E-Business Enterprises

Author

Xianjiang, Li

Author_Institution

Sch. of Manage., Wuhan Inst. of Techlonogy, Wuhan, China

fYear

2010

fDate

7-9 May 2010

Firstpage

303

Lastpage

306

Abstract

On the condition of global finance crisis, marketing innovation of E-Business enterprises is particularly important. The thesis extracts 6 factors from 15 factors of affecting tacit knowledge share in marketing innovation and builds a theoretical model of mechanism research of tacit knowledge share in marketing innovation of E-Business enterprises. 230 E-Business enterprises in China were studied as empirical samples to test the model. It turns out relation credit; sustain from leadership; communication intercommunion and reciprocal degree have distinct positive effect on tacit knowledge share, relation credit is most. Meanwhile, insecurity has distinct negative effect on tacit knowledge share, and pressure from task has no distinct positive effect on tacit knowledge share. The thesis brings forward management advice.

Keywords

business data processing; knowledge engineering; market research; China; e-business enterprises; empirical research; marketing innovation; tacit knowledge share; Fitting; Knowledge transfer; Lead; Mathematical model; Organizations; Reliability; Technological innovation; E-Business; empirical research; marketing innovation; share mechanism; tacit knowledge;

fLanguage

English

Publisher

ieee

Conference_Titel

E-Business and E-Government (ICEE), 2010 International Conference on

Conference_Location

Guangzhou

Print_ISBN

978-0-7695-3997-3

Type

conf

DOI

10.1109/ICEE.2010.84

Filename

5590806