The cultural production of new forms of practice: Social media, CSR and lifelong learning for consumers

This paper examines 2 cases of businesses targeting consumer lifelong learning processes about ethics and corporate social responsibility (CSR) from a macro-level socio-technical design perspective. In other words, the socio-technical interaction is at the social level, which can be considered a macro level, above the traditional organizational level framing for sociotechnical design. The purpose of this analysis is to set out a model for understanding technology supported lifelong consumer learning about ethics as a counterpart to corporate social responsibility.