DocumentCode
2400662
Title
The Study on Clickstream-Based E-Commerce Personalized Service Mode
Author
Jie, Wang ; Zhensheng, Wang
Author_Institution
Sch. of Econ. & Manage., Guangzhou Univ., Guangzhou, China
fYear
2010
fDate
7-9 May 2010
Firstpage
161
Lastpage
163
Abstract
This article introduced E-Commerce personalization service, put forward the meaning of clickstream data, analyzed the use of the process of clickstream data, finally proposed a clickstream-based intelligent shopping guide system.
Keywords
electronic commerce; clickstream data; clickstream-based intelligent shopping guide system; e-commerce personalization service; Artificial intelligence; Data visualization; Economics; Educational institutions; Internet; Web mining; E-Commerce; clickstream; guide system; personalization service;
fLanguage
English
Publisher
ieee
Conference_Titel
E-Business and E-Government (ICEE), 2010 International Conference on
Conference_Location
Guangzhou
Print_ISBN
978-0-7695-3997-3
Type
conf
DOI
10.1109/ICEE.2010.48
Filename
5590866
Link To Document