Title :
The Effects of Parasocial Relationships in the Adoption of Mobile Commerce Application: A Conceptual Model
Author :
Xin, Deqiang ; Mao, Jianqi ; Liu, Min
Author_Institution :
Sch. of Bus. & Adm., Shandong Inst. of Bus. & Technol., Yantai, China
Abstract :
For mobile commerce applications are increasingly accepted, we construct a conceptual model to evaluate the effect of parasocial interaction of adopting mobile commerce application and service. And the technological and individual barriers will moderate the relationship between parasocial interaction and adoption intention.
Keywords :
electronic commerce; mobile radio; social sciences computing; mobile commerce application; mobile commerce service; parasocial relationships; Business; Communities; Educational institutions; Media; Mobile communication; Mobile computing; Mobile handsets; adoption; mobile commerce; parasocial interaction;
Conference_Titel :
E-Business and E-Government (ICEE), 2010 International Conference on
Conference_Location :
Guangzhou
Print_ISBN :
978-0-7695-3997-3
DOI :
10.1109/ICEE.2010.45
