DocumentCode
2400777
Title
The Effects of Parasocial Relationships in the Adoption of Mobile Commerce Application: A Conceptual Model
Author
Xin, Deqiang ; Mao, Jianqi ; Liu, Min
Author_Institution
Sch. of Bus. & Adm., Shandong Inst. of Bus. & Technol., Yantai, China
fYear
2010
fDate
7-9 May 2010
Firstpage
149
Lastpage
152
Abstract
For mobile commerce applications are increasingly accepted, we construct a conceptual model to evaluate the effect of parasocial interaction of adopting mobile commerce application and service. And the technological and individual barriers will moderate the relationship between parasocial interaction and adoption intention.
Keywords
electronic commerce; mobile radio; social sciences computing; mobile commerce application; mobile commerce service; parasocial relationships; Business; Communities; Educational institutions; Media; Mobile communication; Mobile computing; Mobile handsets; adoption; mobile commerce; parasocial interaction;
fLanguage
English
Publisher
ieee
Conference_Titel
E-Business and E-Government (ICEE), 2010 International Conference on
Conference_Location
Guangzhou
Print_ISBN
978-0-7695-3997-3
Type
conf
DOI
10.1109/ICEE.2010.45
Filename
5590873
Link To Document