Title :
Analysis on the Application of CRM in Logistics Enterprises
Author :
Wei, Fang ; Shuai, Mao
Author_Institution :
Sch. of Bus., Central South Univ. of Forestry & Technol., Changsha, China
Abstract :
In recent years, Customer Relationship Management (CRM) has become an important business activity during the logistics process. Starting with the content of Customer Relationship Management, this paper introduces the application situation of CRM in logistics enterprises in China, and proposes a number of innovative approaches to CRM.
Keywords :
customer relationship management; logistics; CRM innovative approaches; customer relationship management; logistics enterprises; Companies; Customer service; Databases; Industries; Logistics; Transportation; customer relationship management; logistics enterprises; the application of innovation;
Conference_Titel :
E-Business and E-Government (ICEE), 2010 International Conference on
Conference_Location :
Guangzhou
Print_ISBN :
978-0-7695-3997-3
DOI :
10.1109/ICEE.2010.778
