Title :
Application Research of CRM Based on SaaS
Author :
Siyu Xiao ; Genguo Cheng
Author_Institution :
Coll. Of Inf. Sci. & Eng., Wuhan Univ. of Sci. & Technol., Wuhan, China
Abstract :
The customer relationship management (CRM) based on the model of software as a service (SaaS) is more suitable for application needs of small and medium enterprises compared with traditional CRM, but there are also some shortages. It has higher requirements on system security, basic resources and further service. Some solutions are provided to solve the above-mentioned problems based on the theory of compute security, cloud computing and data mining.
Keywords :
Internet; customer relationship management; data mining; CRM; SaaS; cloud computing; customer relationship management; data mining; small and medium enterprises; software as a service; system security; Business; Cloud computing; Computer architecture; Data mining; Security; Servers; Software; CRM; SaaS; cloud computing; data mining; security;
Conference_Titel :
E-Business and E-Government (ICEE), 2010 International Conference on
Conference_Location :
Guangzhou
Print_ISBN :
978-0-7695-3997-3
DOI :
10.1109/ICEE.2010.779
