• DocumentCode
    2401023
  • Title

    Research on Customer After-sale Service Intelligent Decision-making Based on Component Reasoning Mechanism

  • Author

    Wei Hongqin

  • Author_Institution
    Glorious Sun Bus. & Manage. Sch., Donghua Univ., Shanghai, China
  • fYear
    2010
  • fDate
    7-9 May 2010
  • Firstpage
    4360
  • Lastpage
    4362
  • Abstract
    In the paper, intelligent decision making technologies are adopted to improve the rationality and effect of customer after-sale service. For the low efficiency of single reasoning and insufficiency of service knowledge, a novel component knowledge reasoning mechanism for multi-solution decision problems is proposed, in which decision knowledge is represented as rule, model and case. The mechanism integrated several reasoning methods according to their characteristic. By three kinds of methods, single reasoning, integrated reasoning and concurrent reasoning, the mechanism can provide more feasible solutions and the best solution or satisfying solution can be obtained more easily.
  • Keywords
    customer services; decision making; inference mechanisms; sales management; component knowledge reasoning mechanism; customer after-sale service; intelligent decision making technologies; multisolution decision problems; Cognition; Decision making; Expert systems; Manufacturing; Marketing and sales; Sun; After-sale service; Component reasoning; Intelligent decision making; knowledge reasoning;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    E-Business and E-Government (ICEE), 2010 International Conference on
  • Conference_Location
    Guangzhou
  • Print_ISBN
    978-0-7695-3997-3
  • Type

    conf

  • DOI
    10.1109/ICEE.2010.1095
  • Filename
    5590888