Title :
Research on Business Model of Mobile TV in China - The Case of CMMB
Author :
Zhang Rui ; Zhang Jin-long
Author_Institution :
Sch. of Manage., Huazhong Univ. of Sci. & Technol., Wuhan, China
Abstract :
This paper first summarizes the theory of business model and mobile TV, then It adopts a generic research framework for business model of mobile TV, including organization, technology, service and finance. Finally, based on the example of CMMB (China mobile multimedia broadcasting), the business model of mobile TV in China is analyzed.
Keywords :
corporate modelling; mobile television; multimedia communication; television broadcasting; CMMB; China mobile multimedia broadcasting; business model; generic research; mobile TV; Business; Digital multimedia broadcasting; Global Positioning System; Informatics; Mobile TV; Mobile communication; Multimedia communication; Business model; China mobile multimedia broadcasting (CMMB); Mobile TV; Value network;
Conference_Titel :
E-Business and E-Government (ICEE), 2010 International Conference on
Conference_Location :
Guangzhou
Print_ISBN :
978-0-7695-3997-3
DOI :
10.1109/ICEE.2010.1090
