DocumentCode
2405095
Title
The Exploitation and Utilization of Customer Database in CRM
Author
Wang Hualin
Author_Institution
Ind. Clusters & Enterprise Res. Center, Jiangxi Univ. of Finance & Econ., Nanchang, China
fYear
2010
fDate
7-9 May 2010
Firstpage
3160
Lastpage
3163
Abstract
This paper, through the construction of customer database of the customer relationship management, has probed into the customer- database relational model and the development of the customer database procedure with emphasis. Then, it also has drawn the structural chart of the customer database system and has described the application mechanism of the customer database. Finally, combining with the business management practices, it has discussed about how the customer database can help business decisions.
Keywords
charts; customer relationship management; relational databases; CRM; business management; customer relationship management; customer-database relational model; structural chart; Analytical models; Biological system modeling; Database systems; Marketing and sales; Mathematical model; Profitability; CRM; Cusromer; Database; Exlioitation;
fLanguage
English
Publisher
ieee
Conference_Titel
E-Business and E-Government (ICEE), 2010 International Conference on
Conference_Location
Guangzhou
Print_ISBN
978-0-7695-3997-3
Type
conf
DOI
10.1109/ICEE.2010.796
Filename
5591110
Link To Document