Organizational communication and Web site design

Reports findings of a case study of World Wide Web sites. The seven sites included in this report are described on the basis of the objectives the organizations had with it, and the interaction they wanted with their visitors. All organizations offer their Web site visitors more than just a hyperlinked version of their print materials. The most common expansion is to give direct access to the organization, but the sites are also used to create a community of users. Although all sites are intended to serve multiple audiences, it is left to the user to find the appropriate information for the particular target group they belong to