DocumentCode
2405639
Title
Designing for the global community
Author
Gribbons, W.M.
Author_Institution
Bentley Coll., Waltham, MA, USA
fYear
1997
fDate
22-25 Oct 1997
Firstpage
261
Lastpage
273
Abstract
This paper presents a plan for the development of a global design strategy. In support of this position, the paper summarizes numerous variables that are central to a successful internationalization effort and offers a process for implementing this strategy within a product development cycle. With international sales representing a huge potential for growth and profit, corporate America must make a concerted effort to establish comprehensive internationalization policies and procedures
Keywords
international trade; planning; product development; company growth; corporate America; development plan; global community; global design strategy; international sales; internationalization policies; internationalization procedures; product development cycle; profit; Computer industry; Cultural differences; Displays; Documentation; Educational institutions; Global communication; Globalization; Marketing and sales; Product design; Product development;
fLanguage
English
Publisher
ieee
Conference_Titel
Professional Communication Conference, 1997. IPCC '97 Proceedings. Crossroads in Communication., 1997 IEEE International
Conference_Location
Salt Lake City, UT
Print_ISBN
0-7803-4184-8
Type
conf
DOI
10.1109/IPCC.1997.637053
Filename
637053
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