A New Framework on Website Evaluation

Information Communication Technologies (ICTs) have changed how business is conducted and consumers´ purchase behavior. Online market has showed its importance to both academia and business circles. This paper analyses published website evaluation related studies and found that the existing e-commerce literature simply does not have any commonly agreed-upon standards for evaluating overall website performance. Therefore, this research proposes a novel direction to website evaluation. A new framework has been established which suggests website assessment should be performed in three major aspects: website usefulness (technique), service quality, and physical accessibility. The expected contributions of the proposed model to academics and practitioners are discussed.