Unifying a large corporate Web site: a case study of www.microsoft.com

Author

Dukay, Kristin

Author_Institution

Microsoft Corp., Redmond, WA, USA

fYear

1997

fDate

22-25 Oct 1997

Firstpage

321

Lastpage

327

Abstract

Microsoft´s World Wide Web site contains over 300,000 pages that are contributed by over 300 different groups. The target audience for the site is varied and ranges from children to information technology professionals. Unifying the look and feel of this large, diverse site is a daunting challenge, especially in the face of a decentralized corporate culture. Usability testing was used to identify which Web page elements might best unify the site while still allowing Microsoft groups maximum flexibility in Web page designs. Political challenges persist and inhibit the adoption of standard design elements

Keywords

DP industry; Internet; politics; professional communication; Microsoft Corporation; Web page design; Web page elements; World Wide Web site; case study; corporate Web site unification; decentralized corporate culture; flexibility; look and feel; political challenges; standard design elements; usability testing; www.microsoft.com; Computer aided software engineering; History; Information technology; Internet; Surges; Testing; Usability; Web page design; Web pages; Web sites;

fLanguage

English

Publisher

ieee

Conference_Titel

Professional Communication Conference, 1997. IPCC '97 Proceedings. Crossroads in Communication., 1997 IEEE International

Conference_Location

Salt Lake City, UT

Print_ISBN

0-7803-4184-8

Type

conf

DOI

10.1109/IPCC.1997.637060

Filename

637060