Zero-Cost Negative-Cost (ZCNC) mobile messaging

Author

Avasarala, R. ; Saha, S. ; Saklikar, S. ; Subramanya, P.

Author_Institution

Motorola, Bangalore

fYear

2008

fDate

10-12 Dec. 2008

Firstpage

1

Lastpage

6

Abstract

In this paper, we present a novel application for subsidizing the cost of SMS-based messaging, especially in mobile operator networks which have started showing the ldquointentional missed callrdquo phenomenon. The existing SMS infrastructure is augmented with an advertisement capability, borrowed from the Internet model to either subsidize the cost of or even provide a credit to the SMS originating User. In addition to user-to-user messaging, this application can also find acceptance in small and medium sized enterprises, which rely on SMS-messaging to reach their consumers. We describe an overall architecture for the proposed Zero-Cost Negative-Cost (ZCNC) mobile messaging, with related discussion on itpsilas different usage scenarios.

Keywords

electronic messaging; mobile radio; Internet model; SMS-based messaging; ZCNC mobile messaging; advertisement capability; intentional missed call phenomenon; mobile operator networks; short messaging service; user-to-user messaging; zero-cost negative-cost mobile messaging; Costs; Dentistry; Internet; Investments; Message service; Mobile communication; Multimedia systems; Pricing; Protocols;

fLanguage

English

Publisher

ieee

Conference_Titel

Internet Multimedia Services Architecture and Applications, 2008. IMSAA 2008. 2nd International Conference on

Conference_Location

Bangalore

Print_ISBN

978-1-4244-2684-3

Type

conf

DOI

10.1109/IMSAA.2008.4753914

Filename

4753914