Title :
Personalized Recommendation for Trade Virtual Community Based on Trust Phases
Author :
Yang, Lina ; Yan, Zhijun
Author_Institution :
Sch. of Manage. & Econ., Beijing Inst. of Technol., Beijing, China
Abstract :
Virtual community, as a kind of new application of Internet, has greatly changed the way of life, communication and trade. However, lack of trust is often cited as a great barrier of the success of virtual community. This paper takes the trade virtual community for example, analyzes trust phases and models the trust phase of the virtual community, discusses the key point of personalized recommendation of trust phases.
Keywords :
Internet; commerce; recommender systems; security of data; virtual reality; Internet; personalized recommendation; trade virtual community; trust phases; Biological system modeling; Communities; Heuristic algorithms; Internet; Privacy; Recommender systems; Personalized Recommendation; Trust Phases; Virtual Community;
Conference_Titel :
E-Business and E-Government (ICEE), 2010 International Conference on
Conference_Location :
Guangzhou
Print_ISBN :
978-0-7695-3997-3
DOI :
10.1109/ICEE.2010.1069
