Exploring Learners´ Cognitive Processing Behavioral Patterns of a Collaborative Creativity Project Using Facebook to Support the Online Discussion

To better understand the collaborative creativity, this paper employed a project-based creativity learning activity incorporating Facebook to support learner´s online discussion. Revised Bloom´s Taxonomy was used as the coding scheme to analyze the cognitive processes exhibited in learners´ online discussion of a collaborative creativity project. This study employed Quantitative Content Analysis (QCA) and Lag Sequential Analysis (LSA) to delineate the content structure and behavioral patterns of learners during the online discussion. Based on the results, the advantages and suggestions of using Facebook to support creativity learning were proposed. Moreover, results of this study are expected to serve as guidance for subsequent collaborative creativity research.