DocumentCode
2409846
Title
Optimal advertising in a time-varying market
Author
Dorroh, J.R. ; Ferreyra, Guillermo
Author_Institution
Dept. of Math., Louisiana State Univ., Baton Rouge, LA, USA
fYear
1992
fDate
1992
Firstpage
2429
Abstract
The optimal synthesis for a Vidale-Wolfe advertising model with a time-varying market is described
Keywords
advertising; economic cybernetics; time-varying systems; Vidale-Wolfe advertising model; optimal advertising; optimal synthesis; time-varying market; Advertising; Costs; Equations; Feedback control; Optimal control;
fLanguage
English
Publisher
ieee
Conference_Titel
Decision and Control, 1992., Proceedings of the 31st IEEE Conference on
Conference_Location
Tucson, AZ
Print_ISBN
0-7803-0872-7
Type
conf
DOI
10.1109/CDC.1992.371355
Filename
371355
Link To Document