Abstract :
WHEN YOU think of Google hardware, do you think ???premium-priced???? This question arose as the company unveiled two products for Christmas 2014. The Nexus 6 smartphone and the Nexus 9 tablet, our focus here, have prices comparable to their Apple equivalents and trade on being cutting-edge in terms of design, features and processor power. This is a significant shift for Google. Nexus kit has hitherto been launched at low-to-mid-market price points. It appeared to be geared to promoting Google???s Android universe over any ambitions as a device maker.
