DocumentCode
2411185
Title
Application of Grey Correlation Analysis to the Evaluation of Customer Satisfaction on Ceramic Products
Author
Juan, Li ; He, Fubao
fYear
2011
fDate
21-23 Oct. 2011
Firstpage
442
Lastpage
444
Abstract
This paper is based on the analytic hierarchy process (AHP) and grey correlation analysis, establishing the evaluation model of customer satisfaction of Jingdezhen daily-used ceramic. First, this work determines the weights by AHP method, then establishes a model to assess the grey correlation degree. By analyzing and evaluating the correlation degree of customer satisfaction, the analysis results will help to provide decision support for the managers of enterprise.
Keywords
Ceramic products; Ceramics; Correlation; Customer satisfaction; Educational institutions; Indexes; Presses; Analytic hierarchy process (AHP); customer satisfaction; grey correlation analysis;
fLanguage
English
Publisher
ieee
Conference_Titel
Computational and Information Sciences (ICCIS), 2011 International Conference on
Conference_Location
Chengdu, China
Print_ISBN
978-1-4577-1540-2
Type
conf
DOI
10.1109/ICCIS.2011.91
Filename
6086229
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