Idea Generation Techniques among Creative Professionals

The creative process has been a key topic research over the past century, but it wasn´t until the last decade that creativity became a hot topic of research in the HCI. It is an important commodity to businesses and individuals alike spawning numerous research studies in business, psychology and design. However, it wasn´t until recently that researchers became interested in developing technologies to support creative behavior. This article outlines the role of creativity in design from the designer´s perspective, provides a model for the creative process and provides a foundation and direction for future creativity support research by identifying nineteen idea generation techniques utilized by creative professionals.