The Study of SCM Strategy and Business Model of Fast Fashion Enterprises

Author

Jingxian Huang

Author_Institution

Economic Manage. Dept., Guizhou Univ. for Nat., Guiyang, China

fYear

2010

fDate

7-9 May 2010

Firstpage

3471

Lastpage

3474

Abstract

Fast Fashion chain store such as H&M, ZARA and UNI QLO are becoming the invader of the fashion world. They are concentrated on the promotion of the new style-"Fast Fashion". Attach great importance to the strategy of Supply Chain Management is one of the success reasons for the largest Fast Fashion Retailers. China is a big and strong country in the field of the fashion but she has not any famous brand. She has been called "The factory of the world" and she is just a base of OEM. Through the study and comparison to the homepage of H&M, ZARA, UNI QLO, We try to analysis the business model and the SCM strategy of them and give some advises to the fashion enterprises in China.

Keywords

retail data processing; supply chain management; SCM strategy; business model; fashion world; fast fashion chain store; fast fashion enterprise; fast fashion retailer; supply chain management; Analytical models; Biological system modeling; Book reviews; Logistics; Medical services; Supply chain management; Business Model; Fast Fashion; H&M; Supply Chain Management; UNI QLO; ZARA; formatting;

fLanguage

English

Publisher

ieee

Conference_Titel

E-Business and E-Government (ICEE), 2010 International Conference on

Conference_Location

Guangzhou

Print_ISBN

978-0-7695-3997-3

Type

conf

DOI

10.1109/ICEE.2010.872

Filename

5591528