Mode Selection of Tourism Supply Chain and Its Management Innovation

Tourism supply chain, because of its unique economies of scale, chain leading role, advantages of intensive operation, has become an important way for tourism industry to improve industrial competitiveness and form regional tourism competitive advantage. In order to guide the tourism supply chain to break away from the initial spontaneous “gather” rather than “group” status, this thesis tries to resolve the issues existing in the tourism supply chain by introducing of systems approach. Research shows that: developing tourism supply chain must use a variety according to the forming purpose, space, relationship, constitution way, and multiple management channels from many integrative fields, including organizational management, trust management, incentives management, information management and knowledge management.