• DocumentCode
    2413721
  • Title

    Exploring Mobile Service Adoption: Customer Preferences

  • Author

    Kargin, B. ; Basoglu, N. ; Daim, Tugrul

  • fYear
    2009
  • fDate
    5-8 Jan. 2009
  • Firstpage
    1
  • Lastpage
    8
  • Abstract
    Mobile technologies are gaining more popularity and diffusing into every aspect of our lives. Value added services (VAS) have a huge impact on consumers´ usage patterns. They are considered as a significant differentiator across the operators. This study explored the factors impacting the adoption of mobile services. Through a field study, product preference factors were studied. Service cost and speed were found to be the most critical factors.
  • Keywords
    mobile computing; customer preferences; mobile service adoption; mobile technologies; value added services; Costs; Europe; Games; Java; Message service; Mobile communication; Technological innovation; Toy industry; Videos; Web and internet services;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    System Sciences, 2009. HICSS '09. 42nd Hawaii International Conference on
  • Conference_Location
    Big Island, HI
  • ISSN
    1530-1605
  • Print_ISBN
    978-0-7695-3450-3
  • Type

    conf

  • DOI
    10.1109/HICSS.2009.211
  • Filename
    4755445
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=2413721