Book interview [Reviews Book Interview]

FOR MOST OF us it???s easy to see that the world of innovation is uneven, fraught with upsides of glory and success, while the downsides are risk and failure. But for Mark Payne, it is more than that: it is ???one of the most dazzling manifestations of forward-leaning human imagination???, while simultaneously being ???one of the most broken practices in modern business???. For Payne, who is the author of a superb new analysis of 21st-century innovation ???How to Kill a Unicorn???, it???s not a matter of simply getting it right or wrong, it???s a matter of life and death. Possibly more important than that.