Title :
Employer Branding Based on Job Pursuit Attraction: Constructure and Measurement
Author :
Huangfu, Gang ; Zhu, Liqi ; Peng, Liu ; Junpeng, Si ; Lu, Zhao ; Zhengyu, Shi ; Xiuyu, Huang
Author_Institution :
Sch. of Econ. & Manage., Beihang Univ., Beijing, China
Abstract :
The study constructed a model and measurement on External Employer Branding based on job pursuit attraction, by an exploratory factor analysis with 110 participants of MBA students and a confirmative factor analysis with 225 participants of MBA students. We constructed 8 dimensions of instrumental attributes with 28 items and 6 symbolic attributes with 25 items. The questionnaire showed good constructive validity and reliability.
Keywords :
employment; marketing; personnel; exploratory factor analysis; external employer branding; job pursuit attraction; Advertising; Atmospheric measurements; Companies; Economics; Instruments; Particle measurements; Psychology; External Employer Brand; instrumental attributes; symbolic attributes;
Conference_Titel :
E-Business and E-Government (ICEE), 2010 International Conference on
Conference_Location :
Guangzhou
Print_ISBN :
978-0-7695-3997-3
DOI :
10.1109/ICEE.2010.1000
