Government´s New Roles in Network Era: Emergence and Development of the “Network Spokesman” System

With the development of economic reform, it is necessary to speed up the process of government reform so as to build a service-oriented government. In the network era, e-government is the best form to achieve the functions of service-oriented government, while the system of “network spokesman” is the inevitable result of e-government development. “Network spokesman” is a new role for government changing from reality to virtual world. The number of China\´s Internet users as well as broadband users has been the biggest in the whole world, and the network has become the main space for people to work and live in. "Network spokesman" is a product of modern times, but it is necessary to regulate this system, clarify its legal status, build the working procedures, identify its function and implement scientific assessment. Only in this way, can the “network spokesman" system develop healthily.