A Discussion on the Legal Issues When Selling Hotel Rooms Online: A Case of Macao

This paper aims to discuss some of the potential legal issues when hotel companies in Macao sell their hotel rooms over their own websites, namely, terms and conditions, the protection of personal information and the provision of security facilities. Little is known by way of research of potential online legal issues in the tourism industry of Macao, this paper attempts to supplement the limited existing work. The 5-star grouping of hotels in Macao is more able or willing to achieve the desired level of legal protection within their websites whereas the 3-star grouping of hotels has much more ground to cover. Attention to issues such as addressing personal data protection online and adopting appropriate security measures when taking and holding sensitive data of hotel guests should be given more considerable priority within this grouping of service providers.