Title :
Electronic Marketing
Author :
Kambil, Ajit ; Koufaris, Marios ; Kamis, Arnold ; Weinberg, Bruce D.
Author_Institution :
Deloitte and Touche, Boston, MA
Keywords :
Computational Intelligence Society; Consumer electronics; Costs; Educational institutions; Information systems; Internet; Marketing and sales; Search engines; Statistics; Usability;
Conference_Titel :
System Sciences, 2005. HICSS '05. Proceedings of the 38th Annual Hawaii International Conference on
Print_ISBN :
0-7695-2268-8
DOI :
10.1109/HICSS.2005.229