Title :
Methods for improving the quality of new product innovations
Author :
Kessler, Eric H. ; Chakrabarti, Alok K.
Author_Institution :
Lubin Sch. of Bus., Pace Univ., New York, NY, USA
Abstract :
Continually producing high-quality products is critical to competitive advantage. We studied 75 new product development projects in ten large firms to test potential strategic and process antecedents. Seven factors were found to significantly increase product quality: perceived importance, rewards, project stream, internal sourcing, overlap, turfguarding, and milestones. Implications are discussed
Keywords :
product development; project management; quality control; competitive advantage; high-quality products; internal sourcing; milestones; new product development projects; new product innovations; overlap; perceived importance; potential process antecedents; potential strategic antecedents; project stream; quality improvement methods; rewards; turfguarding; Input variables; Product development; Profitability; Project management; Quality management; Risk management; Standards development; Technological innovation; Technology management; Testing;
Conference_Titel :
Innovation in Technology Management - The Key to Global Leadership. PICMET '97: Portland International Conference on Management and Technology
Conference_Location :
Portland, OR
Print_ISBN :
0-7803-3574-0
DOI :
10.1109/PICMET.1997.653443
