DocumentCode
2419751
Title
The use of target cost techniques to achieve market dominance with new technology
Author
Dorjahn, Renee V.
Author_Institution
Motorola Inf. Syst. Group, Mansfield, MA, USA
fYear
1997
fDate
27-31 Jul 1997
Firstpage
460
Lastpage
463
Abstract
This paper reviews the application of target costing and value engineering techniques by a multifunctional new product development team developing a new communications product at an industry-leading cost point. The team met their target cost goal and designed out 30% of the product cost before the first product shipped
Keywords
costing; product development; telecommunication equipment; value engineering; cost scorecard; industry-leading cost point; manufacturing conversion cost; market dominance; multifunctional new product development team; new communications product; new technology; product cost; target cost techniques; value engineering techniques; Communication industry; Costing; Costs; Information management; Manufacturing industries; Marketing and sales; Paper technology; Personal communication networks; Product development; Switches;
fLanguage
English
Publisher
ieee
Conference_Titel
Innovation in Technology Management - The Key to Global Leadership. PICMET '97: Portland International Conference on Management and Technology
Conference_Location
Portland, OR
Print_ISBN
0-7803-3574-0
Type
conf
DOI
10.1109/PICMET.1997.653455
Filename
653455
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