Title :
Mathematical modeling with genetic algorithms of the impact of some marketing, innovation and environmental protection expenses in a firm
Author :
Bacali, L. ; Tudose, L. ; Cordos, R.C.
Author_Institution :
Tech. Univ. of Cluj-Napoca, Cluj-Napoca
Abstract :
The paper presents the mathematical modelling of the impact of marketing, innovation and environmental protection expenses on the financial and market performances of the small and medium enterprise, using genetic algorithms. Real data have been obtained from a firm from Cluj-Napoca, which wants to remain anonymous in order to protect its data. The impact of the publicity-promotion-public relations expenses has been modelled, innovation expenses, environmental protection expenses on a period of 12 months, on the firmpsilas sales.
Keywords :
environmental factors; financial management; genetic algorithms; innovation management; sales management; small-to-medium enterprises; Cluj-Napoca; environmental protection expense; financial performance; firm; genetic algorithm; innovation expense; market performance; marketing expense; mathematical modeling; publicity-promotion-public relations expense; sales; small-and-medium enterprise; Bioinformatics; Biological cells; Genetic algorithms; Genetic mutations; Genomics; Marketing and sales; Mathematical model; Protection; Technological innovation; Testing; environmental expense; genetic algorithm; innovations; marketing; mathematical modelling;
Conference_Titel :
Automation, Quality and Testing, Robotics, 2008. AQTR 2008. IEEE International Conference on
Conference_Location :
Cluj-Napoca
Print_ISBN :
978-1-4244-2576-1
Electronic_ISBN :
978-1-4244-2577-8
DOI :
10.1109/AQTR.2008.4588961
