Mathematical modeling with genetic algorithms of the impact of some marketing, innovation and environmental protection expenses in a firm

Author

Bacali, L. ; Tudose, L. ; Cordos, R.C.

Author_Institution

Tech. Univ. of Cluj-Napoca, Cluj-Napoca

Volume

3

fYear

2008

fDate

22-25 May 2008

Firstpage

447

Lastpage

449

Abstract

The paper presents the mathematical modelling of the impact of marketing, innovation and environmental protection expenses on the financial and market performances of the small and medium enterprise, using genetic algorithms. Real data have been obtained from a firm from Cluj-Napoca, which wants to remain anonymous in order to protect its data. The impact of the publicity-promotion-public relations expenses has been modelled, innovation expenses, environmental protection expenses on a period of 12 months, on the firmpsilas sales.

Keywords

environmental factors; financial management; genetic algorithms; innovation management; sales management; small-to-medium enterprises; Cluj-Napoca; environmental protection expense; financial performance; firm; genetic algorithm; innovation expense; market performance; marketing expense; mathematical modeling; publicity-promotion-public relations expense; sales; small-and-medium enterprise; Bioinformatics; Biological cells; Genetic algorithms; Genetic mutations; Genomics; Marketing and sales; Mathematical model; Protection; Technological innovation; Testing; environmental expense; genetic algorithm; innovations; marketing; mathematical modelling;

fLanguage

English

Publisher

ieee

Conference_Titel

Automation, Quality and Testing, Robotics, 2008. AQTR 2008. IEEE International Conference on

Conference_Location

Cluj-Napoca

Print_ISBN

978-1-4244-2576-1

Electronic_ISBN

978-1-4244-2577-8

Type

conf

DOI

10.1109/AQTR.2008.4588961

Filename

4588961