DocumentCode
2421793
Title
Competitive strategic elements and their roles in manufacturing planning
Author
Varzandeh, Jay ; Farahbod, Kamvar
Author_Institution
California State Univ., San Bernardino, CA, USA
fYear
1997
fDate
27-31 Jul 1997
Firstpage
650
Lastpage
652
Abstract
This paper studies and identifies seven competitive strategic elements (price, product differentiation, quality image, quality of performance, flexibility and service after delivery) and their relative importance in forming strategic plans. The conjoint analysis has been used to identify how consumers form their preferences in regard to the aforementioned elements. The results suggest a new direction for forming consumer-driven strategic plans
Keywords
management; manufacture; strategic planning; competitive strategic elements; conjoint analysis; consumer-driven strategic plans; flexibility; manufacturing planning; price; product differentiation; quality image; quality of performance; service after delivery; strategic plans formation; Costs; Delay; Feedback; Marketing and sales; Problem-solving; Product development; Pulp manufacturing; Strategic planning; Technological innovation; Terminology;
fLanguage
English
Publisher
ieee
Conference_Titel
Innovation in Technology Management - The Key to Global Leadership. PICMET '97: Portland International Conference on Management and Technology
Conference_Location
Portland, OR
Print_ISBN
0-7803-3574-0
Type
conf
DOI
10.1109/PICMET.1997.653551
Filename
653551
Link To Document