Title :
Research of Customer Perceived Value on eStores
Author :
Lingyu, Ren ; Ying, Zhang
Author_Institution :
Sch. of Bus., Anhui Univ. of Finance & Econ., Bengbu, China
Abstract :
Customer perceived value is the crucial basis for customers to choose which eStore to purchase goods. To enhance customer perceived value is an important approach for eStores to construct their competitive advantages. The factors influencing customer perceived value are often not quantified, however they can be prioritized by AHP Method so that eStores can use these factors to enhance customer perceived value and advance competitive advantages, and eventually promote customers´ purchases.
Keywords :
electronic commerce; retail data processing; AHP method; analytic hierarchy process method; competitive advantages; customer perceived value; e-stores; goods purchase; Biological system modeling; Business; Chromium; Economics; Educational institutions; Finance; Indexes; AHP (Analytic Hierarchy Process) Method; Customer Perceived Value; eStroe;
Conference_Titel :
E-Business and E-Government (ICEE), 2010 International Conference on
Conference_Location :
Guangzhou
Print_ISBN :
978-0-7695-3997-3
DOI :
10.1109/ICEE.2010.565