DocumentCode :
2424339
Title :
Research of Customer Perceived Value on eStores
Author :
Lingyu, Ren ; Ying, Zhang
Author_Institution :
Sch. of Bus., Anhui Univ. of Finance & Econ., Bengbu, China
fYear :
2010
fDate :
7-9 May 2010
Firstpage :
2237
Lastpage :
2240
Abstract :
Customer perceived value is the crucial basis for customers to choose which eStore to purchase goods. To enhance customer perceived value is an important approach for eStores to construct their competitive advantages. The factors influencing customer perceived value are often not quantified, however they can be prioritized by AHP Method so that eStores can use these factors to enhance customer perceived value and advance competitive advantages, and eventually promote customers´ purchases.
Keywords :
electronic commerce; retail data processing; AHP method; analytic hierarchy process method; competitive advantages; customer perceived value; e-stores; goods purchase; Biological system modeling; Business; Chromium; Economics; Educational institutions; Finance; Indexes; AHP (Analytic Hierarchy Process) Method; Customer Perceived Value; eStroe;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
E-Business and E-Government (ICEE), 2010 International Conference on
Conference_Location :
Guangzhou
Print_ISBN :
978-0-7695-3997-3
Type :
conf
DOI :
10.1109/ICEE.2010.565
Filename :
5592068
Link To Document :
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