Relationship of technology and market in an innovation process

Author

Vostracky, Zdenek

Author_Institution

Univ. of West Bohemia, Pilsen, Czech Republic

fYear

1997

fDate

27-31 Jul 1997

Firstpage

901

Abstract

Summary form only as given. Technological innovation will play an important role in the future. The “S” curve describes an evolution of technology. During this period of dominance of R&D and the maturity of technology, critical times exist for strategic decisions. These strategic decisions include a variety of criteria and depend also on the capability to develop a market. The authors discuss the relationship between the technological “S” and market development as a tool for an optimization of product and market evolution as well as strategic policy. They present a case study as an example of that topic and discuss the suitable policy for small high-tech companies

Keywords

marketing; product development; research and development management; strategic planning; R&D; S curve; case study; innovation process; market development; small high-technology companies; strategic decisions; strategic policy; technological innovation; technology evolution; Asia; Couplings; Europe; Research and development; Technological innovation;

fLanguage

English

Publisher

ieee

Conference_Titel

Innovation in Technology Management - The Key to Global Leadership. PICMET '97: Portland International Conference on Management and Technology

Conference_Location

Portland, OR

Print_ISBN

0-7803-3574-0

Type

conf

DOI

10.1109/PICMET.1997.653701

Filename

653701