DocumentCode
2424564
Title
The Moral Hazard and Club Model of Internet Presence Provider
Author
Zhao, Hongxia ; Yang, Jiaoping ; Wang, Xinhai
Author_Institution
Sch. of Marketing Manage., Liaoning Tech. Univ., Huludao, China
fYear
2010
fDate
7-9 May 2010
Firstpage
2167
Lastpage
2169
Abstract
The relationship between consumer and internet trading platform in e-commerce market is seen as a principal-agent relationship under incomplete information, which the moral hazard risk might exist. In order to control the moral hazard risk effectively, the club model for internet trading platform is put forward in this paper. The club model is a virtual organization composed of various Internet presence providers and can be controlled effectively through reputation constraints and championship incentives.
Keywords
Internet; electronic commerce; risk analysis; club model; e-commerce market; internet presence provider; internet trading platform; moral hazard risk; principal agent relationship; Analytical models; Biological system modeling; Economics; Ethics; Games; Hazards; Internet; Internet presence provider; championship incentives; club model; moral hazard; reputation;
fLanguage
English
Publisher
ieee
Conference_Titel
E-Business and E-Government (ICEE), 2010 International Conference on
Conference_Location
Guangzhou
Print_ISBN
978-0-7695-3997-3
Type
conf
DOI
10.1109/ICEE.2010.548
Filename
5592082
Link To Document