Title :
The Moral Hazard and Club Model of Internet Presence Provider
Author :
Zhao, Hongxia ; Yang, Jiaoping ; Wang, Xinhai
Author_Institution :
Sch. of Marketing Manage., Liaoning Tech. Univ., Huludao, China
Abstract :
The relationship between consumer and internet trading platform in e-commerce market is seen as a principal-agent relationship under incomplete information, which the moral hazard risk might exist. In order to control the moral hazard risk effectively, the club model for internet trading platform is put forward in this paper. The club model is a virtual organization composed of various Internet presence providers and can be controlled effectively through reputation constraints and championship incentives.
Keywords :
Internet; electronic commerce; risk analysis; club model; e-commerce market; internet presence provider; internet trading platform; moral hazard risk; principal agent relationship; Analytical models; Biological system modeling; Economics; Ethics; Games; Hazards; Internet; Internet presence provider; championship incentives; club model; moral hazard; reputation;
Conference_Titel :
E-Business and E-Government (ICEE), 2010 International Conference on
Conference_Location :
Guangzhou
Print_ISBN :
978-0-7695-3997-3
DOI :
10.1109/ICEE.2010.548
