The Price Strategy and Mobile Internet Supply Chain Coordination Mechanism in China

Author

Gong, Yong-Hua ; Li, Bang-Yi ; Li, Da-Wei

Author_Institution

Coll. of Econ. & Manage., Nanjing Univ. of Aeronaut. & Astronaut., Nanjing, China

fYear

2010

fDate

7-9 May 2010

Firstpage

2170

Lastpage

2173

Abstract

The Price decision and game process is studied between mobile network provider (MP) and service provider (SP) in China mobile internet supply chain. The game results in decentralized decision pattern and centralized pattern are analyzed and compared. The results show that centralized decision can make Pareto improvement, where the consumer payments are lower, but supply chain profits are higher than which under decentralized pattern. The cooperation between MP and SP needs coordination based on the mechanisms of explicit and incentive revenue share contract.

Keywords

Internet; Pareto analysis; decision making; game theory; mobile computing; pricing; production engineering computing; supply chain management; China; centralized pattern; decentralized decision pattern; game process; incentive revenue share contract; mobile internet; mobile network provider; price decision; price strategy; revenue share contract; service provider; supply chain coordination; Contracts; Games; Internet; Joints; Mobile communication; Supply chains; Telecommunications; decentralized decision; mobile internet; revenue share contact; stcentralized decision;

fLanguage

English

Publisher

ieee

Conference_Titel

E-Business and E-Government (ICEE), 2010 International Conference on

Conference_Location

Guangzhou

Print_ISBN

978-0-7695-3997-3

Type

conf

DOI

10.1109/ICEE.2010.549

Filename

5592089