Title :
Technology and know-how transfer as part of a market establishing process: decision-making issues in culturally different markets
Author_Institution :
ABB Asea Brown Boveri Ltd., Zurich, Switzerland
Abstract :
Technology transfer to developing markets is part of the market establishing process. However, culturally-based differences in decision-making between the countries involved in the transfer process can delay business ventures or make them impossible. By understanding the different decision-making issues, the success rate can be increased and disappointments prevented
Keywords :
commerce; marketing; research and development management; technology transfer; R&D management; business ventures; culturally different markets; decision-making issues; developing markets; know-how transfer; market establishing process; success rate; technology transfer; Companies; Costs; Decision making; Delay; Europe; International collaboration; Licenses; Marketing and sales; Production; Technology transfer;
Conference_Titel :
Innovation in Technology Management - The Key to Global Leadership. PICMET '97: Portland International Conference on Management and Technology
Conference_Location :
Portland, OR
Print_ISBN :
0-7803-3574-0
DOI :
10.1109/PICMET.1997.653715
