Abstract :
In order to recommend potential books of interest to customers efficiently, this article applies the association rules in data mining to e-commerce business systems of book sales, designs an individualized recommendation system of book sales, and introduces the flow of the recommendation system and the specific realization procedures of data input, data preprocessing, association rules existence and individualized recommendation. Results show that the web site based on this article has shown great performance.
Keywords :
Web sites; data mining; electronic commerce; recommender systems; Web site; association rules; books sale; data input; data mining; data preprocessing; e-commerce business systems; individualized recommendation system; specific realization procedures; Association rules; Books; Databases; Marketing and sales; Noise; Reliability; association rules; data mining; individualized recommendation system;
