Title :
The Exploration for Using E-commerce Platform to Optimize Insurance Business
Author :
Zhong, Erhao ; Zhong, Cuncong ; Yang, Huijuan
Author_Institution :
Financial Innovation Res. Center, Neusoft Inst. of Inf. Technol., Nanhai, China
Abstract :
This article analyzes the insurance business model, and points out the future direction and content for the existing insurance business. Based on the analysis, the article introduces the e-commerce platform to improve and optimize the traditional insurance business model, and gives a number of related recommendations.
Keywords :
electronic commerce; insurance; e-commerce platform; insurance business model; insurance business optimization; Analytical models; Business; Insurance; Mobile communication; Profitability; Security; e-commerce platform; interests of the association; optimization; win-win;
Conference_Titel :
Management of e-Commerce and e-Government (ICMeCG), 2012 International Conference on
Conference_Location :
Beijing
Print_ISBN :
978-1-4673-2943-9
DOI :
10.1109/ICMeCG.2012.22
