Title :
An Enhanced TAC/AA Competition Model Designed for Sponsored Search Market
Author :
Li Bing ; Fang Xin ; Sun Ruifeng ; Luo Xue ; Chang Wei-hao
Author_Institution :
Dept. of Comput., Hong Kong Polytech. Univ., Kowloon, China
Abstract :
This article describes an improved competition model named NightMare Agent for Trading Agent Competition Ad Auction which simulate the real Sponsored Search Market. The experiment result shows that the proposed model had satisfactory performance, especially fitted with the high capacity situation. Furthermore, this article also evaluates the results with other classic models, and discusses the future works.
Keywords :
advertising data processing; electronic commerce; information retrieval; multi-agent systems; search engines; TAC-AA competition model; nightmare agent; sponsored search market; trading agent competition ad auction; Advertising; Algorithm design and analysis; Educational institutions; Games; Internet; Search engines; Servers;
Conference_Titel :
IT Convergence and Security (ICITCS), 2014 International Conference on
Conference_Location :
Beijing
DOI :
10.1109/ICITCS.2014.7021731
