• DocumentCode
    242606
  • Title

    An Enhanced TAC/AA Competition Model Designed for Sponsored Search Market

  • Author

    Li Bing ; Fang Xin ; Sun Ruifeng ; Luo Xue ; Chang Wei-hao

  • Author_Institution
    Dept. of Comput., Hong Kong Polytech. Univ., Kowloon, China
  • fYear
    2014
  • fDate
    28-30 Oct. 2014
  • Firstpage
    1
  • Lastpage
    4
  • Abstract
    This article describes an improved competition model named NightMare Agent for Trading Agent Competition Ad Auction which simulate the real Sponsored Search Market. The experiment result shows that the proposed model had satisfactory performance, especially fitted with the high capacity situation. Furthermore, this article also evaluates the results with other classic models, and discusses the future works.
  • Keywords
    advertising data processing; electronic commerce; information retrieval; multi-agent systems; search engines; TAC-AA competition model; nightmare agent; sponsored search market; trading agent competition ad auction; Advertising; Algorithm design and analysis; Educational institutions; Games; Internet; Search engines; Servers;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    IT Convergence and Security (ICITCS), 2014 International Conference on
  • Conference_Location
    Beijing
  • Type

    conf

  • DOI
    10.1109/ICITCS.2014.7021731
  • Filename
    7021731
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=242606