DocumentCode
2426625
Title
Based on the Outskirts of Beijing Cultural Tourism Development of the Tourist Market-Oriented Probe -- Analysis about the Artistic Conception Tourism Analysis of the Shangzhuang-Nalan Culture Park
Author
An, Yong-gang ; Chen, Ge ; Huang, Kai ; Cao, Guang-jie
Author_Institution
Garden Coll., Beijing Agronomy Courtyard Garden Coll., Beijing, China
fYear
2012
fDate
20-21 Oct. 2012
Firstpage
394
Lastpage
397
Abstract
Through comprehensive analysis of the Nalan cultural industrial park development advantages, weaknesses, opportunities and challenges as well as the development of cultural industry park in Nalan can bring benefits, analog and analysis of domestic and foreign industrial park construction and development models, on the basic concept and preliminary design of the implementation of the program of the Shangzhuang Nalan culture industry park. This research, including the general idea, image positioning, marketing strategy, can be inspired and learn from the development of all parts of the country.
Keywords
art; cultural aspects; marketing; travel industry; Beijing Cultural Tourism Development; Nalan cultural industrial park development advantages; Shangzhuang Nalan culture industry park; Shangzhuang-Nalan Culture Park; artistic conception tourism analysis; development models; domestic industrial park construction; foreign industrial park construction; image positioning; marketing strategy; tourist market-oriented probe; Business; Cities and towns; Cultural differences; Educational institutions; Mood; cultural tourism; development model; shangzhuang nalan;
fLanguage
English
Publisher
ieee
Conference_Titel
Management of e-Commerce and e-Government (ICMeCG), 2012 International Conference on
Conference_Location
Beijing
Print_ISBN
978-1-4673-2943-9
Type
conf
DOI
10.1109/ICMeCG.2012.93
Filename
6374949
Link To Document