Information system characteristics and product complexity: The example of online insurance purchase

Author

Wang, W.T. ; Lu, C.C.

Author_Institution

Dept. of Ind. & Inf. Manage., Nat. Cheng Kung Univ., Tainan, Taiwan

fYear

2012

fDate

11-13 June 2012

Firstpage

343

Lastpage

347

Abstract

Researchers have not specifically considered the determinants of post-purchase intention with regard to online insurance purchases. By consulting DeLone and McLean´s ISS model, this study develops and empirically examines a model of the impact of system quality, information quality, and perceived product complexity on post-purchase intention in this context. Data collected from 177 online-insurance consumers provided support for the model. The results indicated that system quality, information quality, and perceived product complexity were significant determinants of post-purchase intention in the online-insurance context. Implications and future research directions are also discussed.

Keywords

Internet; consumer behaviour; information systems; insurance; purchasing; retail data processing; ISS model; information quality; information system characteristics; information system success model; online insurance purchase; perceived product complexity; post-purchase intention; system quality; Complexity theory; Context; Context modeling; Distance measurement; Information systems; Insurance; Mathematical model; ISS model; online insurance purchase; product complexity;

fLanguage

English

Publisher

ieee

Conference_Titel

Management of Innovation and Technology (ICMIT), 2012 IEEE International Conference on

Conference_Location

Sanur Bali

Print_ISBN

978-1-4673-0108-4

Type

conf

DOI

10.1109/ICMIT.2012.6225829

Filename

6225829