Title :
Effects of personality on satisfaction and repurchase intention of online games
Author_Institution :
Dept. of Inf. Manage., I-SHOU Univ., Kaohsiung, Taiwan
Abstract :
Interaction on the Internet is primarily based on multi-media, computer-mediated activities. Online games possess the following properties: multimedia, anonymity, interaction, timeliness and lack of boundaries. Such games are also popular, entertaining, and highly interactive. This study is to analyze the effects of personality on satisfaction and repurchase intention for online games. The findings can supply important information for further improvements and a basis for further research on the online gaming industry.
Keywords :
Internet; computer games; consumer behaviour; customer satisfaction; entertainment; purchasing; Internet; computer-mediated activities; consumer personality; entertainment; multimedia activities; online games; online gaming industry; repurchase intention; Analysis of variance; Educational institutions; Games; Industries; Microwave integrated circuits; Psychology; Regression analysis; Online games; Personality; Repurchase intention; Satisfaction;
Conference_Titel :
Management of Innovation and Technology (ICMIT), 2012 IEEE International Conference on
Conference_Location :
Sanur Bali
Print_ISBN :
978-1-4673-0108-4
DOI :
10.1109/ICMIT.2012.6225830
