Study on influencing factors of star-hotels in Chongqing based on PCR

To make clear which factors influence the development of star-hotels, base on 1998-2008 time series data of star-hotels and social economy in Chongqing, 10 indexes were chosen to be analyzed with the method of principal component regression (PCR). Three important conclusions are received. (1) According to their internal relationship, these 10 indexes can be divided into three kinds, economic environment factor, hotel market factor and related industries factor. (2) Main influencing factors of star-hotels are population, output value of tertiary industry, total volume of import and export, GDP, tourism income, tourist number, and total volume of social retail goods. (3) Total population has the greatest influence on the development of star-hotels; for the tourism transfer city, tourism income and tourist number have relatively less influence on star-hotels.