A Multi-facet Requirement Assessment of Customer-Oriented Mobile Tourism Services

Author

Yu, Chien-Chih ; Chang, Hsiao-ping

Author_Institution

Nat. ChengChi Univ., Taipei

fYear

2008

fDate

16-19 Sept. 2008

Firstpage

263

Lastpage

268

Abstract

This paper presents a multi-facet requirement assessment approach for specifying and relating potential business-to-customer mobile tourism services. An integrated requirement model of mobile tourism services including search & notification, community, tour-guide, recommendation, auction, and transaction & payment services is formulated and validated. Three surveys are conducted to collect data from tourists, 3G operators, and travel agencies for assessing usefulness, importance, feasibility, and effectiveness, as well as for illustrating structural relationships of these services. Survey results and implications serve as a valuable guidance for helping mobile service providers in the tourism domain to improve their services for meeting customers´ needs.

Keywords

3G mobile communication; customer satisfaction; mobile computing; travel industry; 3G operator; business-to-customer mobile tourism service provider; integrated requirement model; mobile auction service; mobile community service; mobile recommendation service; mobile search-notification service; mobile tour guide service; mobile transaction-payment service; multifacet requirement assessment approach; travel agency; Books; Business; Context-aware services; Electrical equipment industry; Handheld computers; Job shop scheduling; Medical services; Quality control; Testing; Weather forecasting; Mobile services; Requirement assessment; Service framework; Tourism services;

fLanguage

English

Publisher

ieee

Conference_Titel

Next Generation Mobile Applications, Services and Technologies, 2008. NGMAST '08. The Second International Conference on

Conference_Location

Cardiff

Print_ISBN

978-0-7695-3333-9

Type

conf

DOI

10.1109/NGMAST.2008.53

Filename

4756443