Title :
A Multi-facet Requirement Assessment of Customer-Oriented Mobile Tourism Services
Author :
Yu, Chien-Chih ; Chang, Hsiao-ping
Author_Institution :
Nat. ChengChi Univ., Taipei
Abstract :
This paper presents a multi-facet requirement assessment approach for specifying and relating potential business-to-customer mobile tourism services. An integrated requirement model of mobile tourism services including search & notification, community, tour-guide, recommendation, auction, and transaction & payment services is formulated and validated. Three surveys are conducted to collect data from tourists, 3G operators, and travel agencies for assessing usefulness, importance, feasibility, and effectiveness, as well as for illustrating structural relationships of these services. Survey results and implications serve as a valuable guidance for helping mobile service providers in the tourism domain to improve their services for meeting customers´ needs.
Keywords :
3G mobile communication; customer satisfaction; mobile computing; travel industry; 3G operator; business-to-customer mobile tourism service provider; integrated requirement model; mobile auction service; mobile community service; mobile recommendation service; mobile search-notification service; mobile tour guide service; mobile transaction-payment service; multifacet requirement assessment approach; travel agency; Books; Business; Context-aware services; Electrical equipment industry; Handheld computers; Job shop scheduling; Medical services; Quality control; Testing; Weather forecasting; Mobile services; Requirement assessment; Service framework; Tourism services;
Conference_Titel :
Next Generation Mobile Applications, Services and Technologies, 2008. NGMAST '08. The Second International Conference on
Conference_Location :
Cardiff
Print_ISBN :
978-0-7695-3333-9
DOI :
10.1109/NGMAST.2008.53
