Study on the morale of information sharing of supply chain based on the entrusted agency theory

Supply chain information sharing can be achieved by a reimbursable information sharing mechanisms. Through using the theory of entrusted agency and a single-task entrusted agency, the paper studies the problem about supply chain information sharing between manufacturers and sellers. The level effecting two sides can be described by a linear relation and income relations, as well as the morale of the contract can be analyzed under symmetrical and asymmetrical information circumstances. Consequently, the enterprises know the values of information sharing clearly, at the same time, the cost of supply chain management can be reduced and the efficiency of the supply chain management can be improved.