Consumers´ E-commerce acceptance model: Antecedents of trust and satisfaction constructs

Are trust and satisfaction important in consumers´ electronic commerce acceptance procedure? What are the antecedents of trust and satisfaction in this context? How do trust and satisfaction affect the Internet consumer´s purchasing decision? To answer these questions, we develop a theoretical framework describing the trust-satisfaction based decision-making process a consumer uses when making a purchase from the internet, testing the proposed model using a correlation matrix and multiple regression technique on the Internet consumer purchasing behavior data collected from 450 respondents via questionnaire and considering the limitations of the model. The results of the study show that the Internet consumers´ trust and satisfaction have strong impacts on their purchasing decisions. Security, privacy, and fulfillment/reliability have strong effects on the Internet consumers´ trust and satisfaction from e-purchasing. Interestingly, disposition to trust, non-deception and third party seal did not strongly influence consumers´ trust and satisfaction in ecommerce acceptance.