Research about product innovation of SME based on market orientation

Many important sources of production innovation came from customers and suppliers. Marketing planning in SMEs is constrained by limited time and money, limited expertise, this paper introduced the context of innovation and product innovation, discussed the advantage of small and middle enterprise(SME) to develop their product innovation, researched the relation between market orientation and product innovation, analyzed marketing channels and market orientation how to influence on product innovation. The paper considered the conduct innovation vary of SMEs across industries depending on entry costs and market niches, through acquisition of external knowledge for innovation so as to avoid disadvantage of only users of technology.